El Especialito Media Kit

Reader Profile

Readership study prepared by LatinoLYTICS for El Especialito U.S.A. Distributors, Inc.
THIS RESEARCH IS COPYRIGHTED BY LATINOLYTICS & WESTERN PUBLICATION RESEARCH, INC. 2022

Age of principal respondent

Year born (average) 1974

Average age 48.2

Age groups (for principal respondents)

Under 30 13%

30 - 49 38%

18 - 49 52%

50 or over 48%

Where born (based on readership each)

Born in another country 87%

Born in the USA, but not my parents 7%

Born in the USA, as was at least one of my parents 5%

I don't know 1%

	Percentage	Primary reach	Monthly reach
Born in the USA	13%	59,539	59,915
Born elsewhere	87%	384,712	387,141

Traits for those born outside USA (Based on readership each)

Year moved permanently to USA 2003

Average years in USA 19

Percent of life spent in USA 39%

Percent of foreign born who become U.S. Citizens 49%

Fast Facts

32%

of Latinos are 18 - 34, which is the largest age group for Latinos.
The largest age group for non-Latinos is 55+ at 35%.

2020 U.S. Census

Fast Facts

67%

of Latinos in the USA where born in the USA

2020 U.S. Census

Fast Facts

30.5

Median age for Latinos in the USA

2020 U.S. Census

Household Characteristics

People per Household

Average 4.4

Children in household (based on household reach)

	Per household average	Primary reach	Monthly reach
Under 6	0.7	121,303	122,891
6 - 17	0.7	121,303	122,891
Total	1.4	242,605	245,782

Under 18

Percentage of the houselhold under 18 32%