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Over 1 million loyal Hispanic readers
enjoy
El Especialito
on a weekly basis…
…making El Especialito the # 1 Weekly not only in New York but in the United States
EL ESPECIALITO IS THE ONLY WEEKLY PUBLICATION IN THE NORTHEAST, IN ANY LANGUAGE, THAT HAS AN AUDITED CIRCULATION.
National Radio & TV Networks, such as SBS, Univision, and Telemundo Trust El Especialito To Promote Their Programming and Events!
You Can Find El Especialito in More Than 6,500 Yellow Racks in 13 Independent Zones!
El Especialito circulates 230,000 copies in 13 independent zones across New York and New Jersey.
Advertisers can choose which zones to target.
Washington Heights
West Side
Lower East Side
The Bronx
El Barrio (Spanish Harlem)
Queens
Brooklyn
Passaic County
Essex County
Union County
Bergen County
Hudson County
Middlesex County
El Especialito
A Rich Mix
of Stories for Everyone!
El Especialito Total Readership: 1 MILLION+ READERS!
Fast Facts
in the NY Areas
Where El Especialito
is Distributed
in the NJ Areas
Where El Especialito
is Distributed
NY/NJ Read
El Especialito
Reader Profile
El Especialito Readers Have an Annual Income of 10.2* BILLION DOLLARS!
Western Publication Research*
El Especialito
Engages Its Readers
with the content They Crave,
Week After Week!
JANUARY 3
– Education
– Tips for new semesters, resources for parents.
JANUARY 10
– Financial/Budgeting/Tax Preparation – Budgeting for families, tips for maximizing upcoming tax returns.
JANUARY 17
– Pet – Winter pet care tips, best pet-friendly parks, winter activities.
JANUARY 24
– Mental Health/Wellness – Continuing healthy habits in the new year, mental health resources.
JANUARY 31
– Auto Buying Guide (Autoshow) – Tips on financing and selecting the right car for families.
APRIL 4
– World Health Day – General wellness, importance of preventive health check-ups.
APRIL 11
– Easter – Celebrating cultural Easter traditions, family activities.
APRIL 18
– Auto Buying Guide (Autoshow) – Tips on financing and selecting the right car for families.
APRIL 25
– Allergy Season Prep – Allergy prevention and health tips.
JULY 4
– Pets – 4th of July Fireworks Advice: tips on keeping pets calm.
JULY 11
– Summer Travel – Travel destinations, road trip essentials.
JULY 18
– Financial – Focus on saving, budgeting, and building credit.
JULY 25
– Health/Hypertension Awareness – Preventive health tips for managing blood pressure.
OCTOBER 3
– Día de la Raza – Significance of this holiday, cultural heritage pieces.
OCTOBER 10
– Mental Health Awareness – Breaking stigmas within the community.
OCTOBER 17
– Health/Breast Cancer Awareness – Stories of survival, resources for screenings.
OCTOBER 24
– Sports – Baseball Playoffs.
– Health – National Liver Disease Month – awareness and community support resources.
OCTOBER 31
– Pets – Tips for keeping pets healthy during the colder months, and stories of families with unique pets.
FEBRUARY 7
– Valentine’s Day – Unique gift ideas, relationship advice.
FEBRUARY 14
– Health – Heart Health: Tips on heart health, local resources for screenings.
FEBRUARY 21
– First-Time Home Buyer Guide – Helping families navigate the home-buying process, especially in NJ.
FEBRUARY 28
– Pet – Pet health tips, obesity prevention resources.
– Health: National Obesity Day – Healthy eating habits/Dietician consultations.
MAY 2
– Cinco de Mayo – History and cultural significance, Recipes – Food & Cocktails.
MAY 9
– Mother’s Day – Gift ideas, celebrating Hispanic mothers.
MAY 16
– Mental Health/Wellness – Mental health awareness month.
MAY 23
– Dominican Mother’s Day
MAY 30
– Memorial Day – Honoring Hispanic veterans, ways to give back to the community.
AUGUST 1
– Back to School – School supplies, preparing kids for the year ahead.
AUGUST 8
– Lifestyle/Beauty – Back-to-school beauty and style tips.
AUGUST 5
– Employment and Job Readiness – Tips on job hunting, skills development, and training resources.
AUGUST 22
– Health – Seasonal health check-ups for families.
AUGUST 29
– Labor Day – Honoring Hispanic contributions to the workforce
NOVEMBER 7
– Veteran’s Day
– Health National Diabetes Day – Resources for veterans, diabetes awareness.
NOVEMBER 14
– Winter Preparation – Home and car prep for the winter season)
NOVEMBER 21
– Food – Thanksgiving – Recipes/traditions.
– Black Friday & Cyber Monday Gift Guides – shopping tips.
NOVEMBER 28
– Health – Beat the Holiday Blues – depression and anxiety during the holiday season.
– Pets – Adopting and responsible ownership for the upcoming holiday season.
MARCH 7
– International Women’s Day – Highlighting influential Hispanic women.
– Health – World Kidney Day.
MARCH 14
– Immigration Updates – Relevant legal changes and advice columns.
MARCH 21
– Spring Preparation – Home and garden tips for the spring.
MARCH 28
– Baseball Kickoff – Spotlight on Hispanic players, New York sports/baseball history.
JUNE 6
– Summer Kickoff – Travel tips, summer festivals.
JUNE 13
– Pets – Pet safety in summer/heat advisory.
JUNE 20
– Health – Skin Cancer Awareness, sun safety tips, importance of using SPF.
JUNE 27
– Independence Day – Patriotic themes, BBQ and celebration ideas. Food and cocktail recipes.
SEPTEMBER 5
– Hispanic Heritage Month Kickoff – Cultural highlights, community events).
SEPTEMBER 12
– Pet – Celebrating Hispanic pet lovers.
SEPTEMBER 19
– Auto Buying Guide – Tips on financing and selecting the right car for families.
SEPTEMBER 26
– Local Hispanic Businesses – Spotlight on local businesses as part of Hispanic Heritage Month.
DECEMBER 5
– Holiday Traditions – Celebrating cultural traditions, family activities.
DECEMBER 12
– Gift Guide – Unique gift ideas for everyone in the family/different personalities in your life.
DECEMBER 19
– New Year’s Resolutions – Health, financial and wellness goals for the new year)
DECEMBER 26
– Reflections & Highlights of 2025 – Year in review, community achievements)
– Auto
JANUARY 3
– Back to School – Tips for new semesters, resources for parents.
JANUARY 10
– Financial/Budgeting/Tax Preparation – Budgeting for families, tips for maximizing upcoming tax returns.
JANUARY 17
– Pet – Winter pet care tips, best pet-friendly parks, winter activities.
JANUARY 24
– Mental Health/Wellness – Continuing healthy habits in the new year, mental health resources.
JANUARY 31
– Auto Buying Guide (Autoshow) – Tips on financing and selecting the right car for families.
FEBRUARY 7
– Valentine’s Day – Unique gift ideas, relationship advice.
FEBRUARY 14
– Health – Heart Health: Tips on heart health, local resources for screenings.
FEBRUARY 21
– First-Time Home Buyer Guide – Helping families navigate the home-buying process, especially in NJ.
FEBRUARY 28
– Pet – Pet health tips, obesity prevention resources.
– Health: National Obesity Day – Healthy eating habits/Dietician consultations.
MARCH 7
– International Women’s Day – Highlighting influential Hispanic women.
– Health – World Kidney Day.
MARCH 14
– Immigration Updates – Relevant legal changes and advice columns.
MARCH 21
– Spring Preparation – Home and garden tips for the spring.
MARCH 28
– Baseball Kickoff – Spotlight on Hispanic players, New York sports/baseball history.
APRIL 4
– World Health Day – General wellness, importance of preventive health check-ups.
APRIL 11
– Easter – Celebrating cultural Easter traditions, family activities.
APRIL 18
– Auto Buying Guide (Autoshow) – Tips on financing and selecting the right car for families.
APRIL 25
– Allergy Season Prep – Allergy prevention and health tips.
MAY 2
– Cinco de Mayo – History and cultural significance, Recipes – Food & Cocktails.
MAY 9
– Mother’s Day – Gift ideas, celebrating Hispanic mothers.
MAY 16
– Mental Health/Wellness – Mental health awareness month.
MAY 23
– Dominican Mother’s Day
MAY 30
– Memorial Day – Honoring Hispanic veterans, ways to give back to the community.
JUNE 6
– Summer Kickoff – Travel tips, summer festivals.
JUNE 13
– Pets – Pet safety in summer/heat advisory.
JUNE 20
– Health – Skin Cancer Awareness, sun safety tips, importance of using SPF.
JUNE 27
– Independence Day – Patriotic themes, BBQ and celebration ideas. Food and cocktail recipes.
JULY 4
– Pets – 4th of July Fireworks Advice: tips on keeping pets calm.
JULY 11
– Summer Travel – Travel destinations, road trip essentials.
JULY 18
– Financial – Focus on saving, budgeting, and building credit.
JULY 25
– Health/Hypertension Awareness – Preventive health tips for managing blood pressure.
AUGUST 1
– Back to School – School supplies, preparing kids for the year ahead.
AUGUST 8
– Lifestyle/Beauty – Back-to-school beauty and style tips.
AUGUST 5
– Employment and Job Readiness – Tips on job hunting, skills development, and training resources.
AUGUST 22
– Health – Seasonal health check-ups for families.
AUGUST 29
– Labor Day – Honoring Hispanic contributions to the workforce
SEPTEMBER 5
– Hispanic Heritage Month Kickoff – Cultural highlights, community events).
SEPTEMBER 12
– Pet – Celebrating Hispanic pet lovers.
SEPTEMBER 19
– Auto Buying Guide – Tips on financing and selecting the right car for families.
SEPTEMBER 26
– Local Hispanic Businesses – Spotlight on local businesses as part of Hispanic Heritage Month.
OCTOBER 3
– Día de la Raza – Significance of this holiday, cultural heritage pieces.
OCTOBER 10
– Mental Health Awareness – Breaking stigmas within the community.
OCTOBER 17
– Health/Breast Cancer Awareness – Stories of survival, resources for screenings.
OCTOBER 24
– Sports – Baseball Playoffs.
– Health – National Liver Disease Month – awareness and community support resources.
OCTOBER 31
– Pets – Tips for keeping pets healthy during the colder months, and stories of families with unique pets.
NOVEMBER 7
– Veteran’s Day
– Health National Diabetes Day – Resources for veterans, diabetes awareness.
NOVEMBER 14
– Winter Preparation – Home and car prep for the winter season)
NOVEMBER 21
– Food – Thanksgiving – Recipes/traditions.
– Black Friday & Cyber Monday Gift Guides – shopping tips.
NOVEMBER 28
– Health – Beat the Holiday Blues – depression and anxiety during the holiday season.
– Pets – Adopting and responsible ownership for the upcoming holiday season.
DECEMBER 5
– Holiday Traditions – Celebrating cultural traditions, family activities.
DECEMBER 12
– Gift Guide – Unique gift ideas for everyone in the family/different personalities in your life.
DECEMBER 19
– New Year’s Resolutions – Health, financial and wellness goals for the new year)
DECEMBER 26
– Reflections & Highlights of 2025 – Year in review, community achievements)
– Auto
ADVERTISING CALENDAR 2025
January
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1488 | 03 | DEC. 26 |
| 1489 | 10 | 02 |
| 1490 | 17 | 09 |
| 1491 | 24 | 16 |
| 1492 | 31 | 23 |
February
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1493 | 07 | JAN. 30 |
| 1494 | 14 | 06 |
| 1495 | 21 | 13 |
| 1496 | 28 | 20 |
March
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1497 | 07 | FEB. 27 |
| 1498 | 14 | 06 |
| 1499 | 21 | 13 |
| 1500 | 28 | 20 |
April
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1501 | 04 | MAR. 27 |
| 1502 | 11 | 03 |
| 1503 | 18 | 10 |
| 1504 | 25 | 17 |
May
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1505 | 02 | APR. 24 |
| 1506 | 09 | 01 |
| 1507 | 16 | 08 |
| 1508 | 23 | 15 |
| 1509 | 30 | 22 |
June
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1510 | 06 | MAY. 29 |
| 1511 | 13 | 05 |
| 1512 | 20 | 12 |
| 1513 | 27 | 19 |
July
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1514 | 04 | JUN. 26 |
| 1515 | 11 | 03 |
| 1516 | 18 | 10 |
| 1517 | 25 | 17 |
August
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1518 | 01 | JUL. 24 |
| 1519 | 08 | JUL. 31 |
| 1520 | 15 | 07 |
| 1521 | 22 | 14 |
| 1522 | 29 | 21 |
September
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1523 | 05 | AUG. 28 |
| 1524 | 12 | 04 |
| 1525 | 19 | 11 |
| 1526 | 26 | 18 |
October
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1527 | 03 | SEP. 25 |
| 1528 | 10 | 02 |
| 1529 | 17 | 09 |
| 1530 | 24 | 16 |
| 1531 | 31 | 23 |
November
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1532 | 07 | OCT. 30 |
| 1533 | 14 | 06 |
| 1534 | 21 | 13 |
| 1535 | 28 | 20 |
December
| EDITION NO. | DATE | DEADLINE |
|---|---|---|
| 1536 | 05 | NOV. 27 |
| 1537 | 12 | 04 |
| 1538 | 19 | 11 |
| 1539 | 26 | 18 |
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